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Our Values
Our core principles guide everything we do at The Common Global.
Better for Us
We believe style should be both personal and collective: elevating the individual while contributing to a better shared future.
Better for the World
Every product is rooted in sustainability, from recycled fibers to eco-friendly dyeing.
Science × Design
Innovation and creativity are inseparable. We are committed to transforming cutting-edge technologies created in the lab into viable commercial applications.
Authenticity
We do our best to lead with transparency and integrity, knowing we’re not perfect. What matters is our willingness to keep improving — striving to be better than yesterday.
Our Brand Promise
Our promise is not that we have all the answers today, but that we are committed to learning, experimenting, and improving along the way. For every collection, we work toward:
- ✓Sustainable material sourcing
- ✓Reasonable and transparent pricing
- ✓Versatile and functional products
Some innovations will succeed, others may fall short — but our intentions are clear: to keep pushing forward, to keep trying new approaches, and to always move closer to the better future we believe in.
Our Brand Personality
We believe less is more. TCG designs simple, elevated staples — the kind of clothing you reach for every day, made to last for years, not seasons. Our personality is intentional and thoughtful: minimalist in style, maximalist in impact. Fashion stripped back to what really matters. And because every TCG piece is made from responsibly sourced, sustainable materials, you never have to worry about its impact at the end of its life — style without burden on the planet.